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The technical product demo brief: what a security creator needs before they hit record
A demo is a claim your audience can verify, so the brief behind it has to protect that. What a…
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Video vs Written Content: Which Format Actually Works for Security Creator Campaigns
Video and written content prove different things to a skeptical security audience. Here is how to choose the right format,…
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How to measure branded search lift from a security creator sponsorship
Branded search lift is one of the few signals that a security creator sponsorship changed how people think about you,…
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Sponsoring non-English security creators: what changes and what does not
Most security creator campaigns are built in English for an audience that is not. What changes when you sponsor a…
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CTF sponsorship: what a security brand is actually buying
A CTF sponsorship reaches practitioners who filter out every other channel, and most brands buy the logo tier instead of…
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Where a security creator campaign dies: the page after the click
A creator campaign gets judged on the post, and the post is usually the part that went right. Most of…
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The creator you want has already criticised your product
Somewhere on every security creator shortlist is a name attached to an old post taking your product apart. Crossing it…
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The sponsored comparison post: how to run a head-to-head without losing the audience
Comparison posts are the format brands ask for most and the one a security audience trusts least once money is…
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When to run a security creator campaign, and when not to
Most creator campaigns are scheduled around an internal date: a launch, a quarter end, the week the budget cleared. A…
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What you are actually buying when you sponsor a security podcast
Three very different things get sold under the same name and priced as if they were one product. What a…