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What exclusivity really costs in a security sponsorship
Exclusivity is usually one unpriced line near the end of a contract, and it is often the most expensive thing…
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When the brand you promoted gets breached
Sooner or later a security vendor you have worked with will have a very bad week, and your sponsored post…
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Developer relations and creator marketing are converging
Two teams inside security companies are running versions of the same play with different budgets and different reporting lines. Where…
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Turning a conference talk into a sponsorship asset
A conference talk is the strongest credibility signal most security researchers ever produce, and most speakers let its value expire…
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What a fair creator contract actually includes
Most first security sponsorships are agreed in a DM and confirmed in an email, which works until it does not.…
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How to price a sponsorship when you are a technical creator
There is no public rate card for cybersecurity sponsorships, so most technical creators price their first deal by guessing. A…
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What escrow actually means for getting paid as a security creator
A plain explanation of escrow-style payment protection for security creators and brands: how it works step by step, what it…
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Nano beats macro: why small security audiences convert
Why a creator with a few thousand of exactly the right security practitioners can outperform a huge generalist account, and…