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Security creator student audience: is it worth sponsoring?
A creator whose audience is mostly students is not automatically a bad buy. How to check who is really watching,…
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How to spot fake engagement on a security creator’s account
Likes and comments are the cheapest creator metrics to fake and the ones brands still read first. The patterns that…
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What a CVE credit proves, and what it does not
A CVE credit is one of the few creator credentials a brand can verify from the outside, which is exactly…
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How to read a security creator’s media kit
Almost every number in a media kit is self reported, and the one printed largest is the least useful. What…
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Vetting is not a one-time event
A creator who passed vetting a year ago may have a new employer, a drifting audience, or a ghostwriter behind…
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Can you sponsor a pseudonymous security creator?
Some of the sharpest technical voices online do not publish under a legal name. That is not automatically a red…
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The ripple effect of one bad sponsored post
A bad sponsored post rarely looks like a disaster on the day it goes live. The cost shows up later,…
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Red flags that get a creator rejected in vetting
Rejection in creator marketing is usually silent, which is unfair and makes the whole market harder to trust. Here is…
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How to vet a brand before you take their money
Vetting goes both ways. A practical checklist for security creators on how to evaluate a sponsor before signing: questions to…
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How we vet security creators
Follower counts are the wrong metric for security creators. Here is exactly what Influous checks instead: identity, employment history, published…